SELLING LUXURY REAL ESTATE AT AUCTION- Appreciation among luxury homes has slowed in many parts of the country and the number of available buyers has diminished. These conditions are leaving many luxury homes unsold. And the cost of holding these properties can reach into the tens of thousands.

In the past year alone, the numbers of traditional listings have risen over 60% nationally and have exploded beyond 100% in markets like Florida, California, the Carolinas and the New England coast line. In this market distinguishing your luxury real estate offering from the competition is now more important than ever.

Using the neighborhood real estate agent and a local MLS full of available competing properties is only creating a buyers market, driving prices down and requiring sellers to meet costly buyer conditions and contingencies. Sellers of luxury properties are looking for a better way.

This is why many have turned to the auction method of marketing. In fact auctions have become the preferred method for selling unique properties and luxury homes, and why not? A properly conducted auction creates a unique selling position, separating your offer from all other competing properties.

A properly conducted real estate auction provides many other advantages to a seller. Only at auction does the seller pick the day the property is sold. Auctions also return control over the terms and conditions back to the seller; leaving no buyer contingencies to worry about, such as inspections, or financing.

Why wait around for one offer at a time and negotiate with a single buyer who demands thousands in seller concessions? A real estate auction brings together multiple buyers who compete for your property bidding the selling price upwards. At auction the buyer pays taxes, title, closing costs, and commissions saving the seller thousands in expenses.

How does the auctioneer accomplish this? Top real estate auction firms offer turn key marketing solutions. A comprehensive marketing package includes signage, video presentations, TV ads, web listings, on-line bidding, email campaigns, faxes, and brochures to neighbors and REALTORS®.

Because most buyers for homes in the 1.5 million and up range come from over 500 miles away, professional auctioneers will create intense regional, national, and sometimes international marketing campaigns, designed to generate the maximum interest culminating in a successful sale on auction day with no buyer contingencies.

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